Gear & Tools
Useful tools, workshop products, everyday carry, practical gear, and products built to get the job done.
Product discovery · Review · Commerce
Guy Approved
We discover, test, and feature products worth knowing about.
From useful everyday upgrades to standout gadgets, gear, automotive products, technology, home finds, and lifestyle essentials, Guy Approved connects products with audiences through engaging product-focused content.
TestedReviewedGuy Approved
What we feature
Products worth talking about.
Guy Approved covers a broad range of consumer products with one simple goal: finding products that are useful, interesting, well-designed, practical, or genuinely worth buying.
Tech & Gadgets
Electronics, smart devices, accessories, innovative products, and technology that improves everyday life.
Automotive
Car accessories, detailing products, garage gear, maintenance products, upgrades, and automotive essentials.
Home & Everyday
Cleaning, organization, kitchen, household, travel, problem-solving products, and useful everyday finds.
Grooming & Lifestyle
Men’s grooming, personal care, fitness, clothing accessories, and lifestyle products.
Outdoor & Travel
Travel gear, outdoor products, portable accessories, storage, and useful products for life on the go.
The process
Products put to the test.
Guy Approved content is designed to show products in action. We focus on real-world demonstrations, comparisons, problem-solving content, useful features, satisfying results, and straightforward product recommendations.
01
Discover
We identify products with strong audience, content, and real-world usefulness potential.
02
Test
Products are demonstrated, evaluated, compared, and shown in real-world use.
03
Approve
Products that earn the recommendation become Guy Approved.
Not everything gets approved.
Recent content
Guy Approved in action
See the products, tests, demonstrations, and finds currently being featured by Guy Approved.
Fresh product tests and demonstrations will appear here as they’re published.
No filler. No invented engagement.Partnerships
Work with Guy Approved
Guy Approved partners with brands, TikTok Shop sellers, agencies, and product companies looking for engaging product-focused content, measurable performance, and long-term creator relationships.
TikTok Shop
Affiliate campaigns, product launches, commission partnerships, free samples, performance campaigns, and product promotion.
Paid Sponsorships
Dedicated product features, sponsored integrations, demonstrations, and branded content.
Long-Term Retainers
Ongoing monthly partnerships for brands looking for consistent content, product exposure, and creator support.
Content Creation
Product demonstrations, hands-only content, voiceover content, UGC-style creative, testing videos, and short-form product content.
Usage Rights
Licensing opportunities for approved original Guy Approved content for brand marketing and advertising.
Performance Partnerships
Commission, flat-fee, performance bonuses, hybrid compensation structures, and ongoing commercial relationships.
Why Guy Approved
Built for product discovery.
Product-first content
Content is designed around demonstrating why a product matters and showing it in action.
Broad category reach
Guy Approved can naturally feature products across multiple high-demand consumer categories.
Flexible creative
Hands-only demonstrations, voiceover, creator-led content, lifestyle content, testing, comparisons, and short-form video.
Long-term mindset
We are interested in partnerships that create value beyond a single post.